Pharma-goss With Rollo Manning * THE OPTIONS FOR PHARMACIST IN COMMUNITY HEALTH
* ITíS ALL A MATTER OF CHOICE
Comment to the Editor or email Rollo Manning on email@example.com
THE OPTIONS FOR PHARMACIST IN COMMUNITY HEALTH
At last a pharmacist in Alcohol and Drug Service hits the news pages.
It is not often we read about pharmacists other than in the context of the PBS and government relations, a fire, flood or break-in or something that does not meet with the wishes of consumer groups (e.g. Choice).
It was good to read in The Age newspaper (28 March 2009) the story of Suzanne Neilson (Dr) who works at the Turning Point Alcohol and Drug Centre in Melbourne.
The way Dr Neilson described her work and the importance she placed on having a pharmacy degree was a refreshing change to the ones defending their position the marketplace for selling shonky products.
To be a pharmacist and researcher you need to have formal qualifications, the article says.
“I have a pharmacy degree, PhD, plus a great commitment to community health and welfare,” Dr Nielsen says,” It is also necessary to have a non-judgmental attitude and an ability to work with clients who have complex issues”, she added
Well done and send Pharma-Goss your examples of pharmacists who have broken away from the mould of retail dominance of the profession. 70% of pharmacists works in the retail (community) sector so where are the others and how are they seeing their future with respect to job satisfaction?
IT’S ALL A MATTER OF CHOICE
Last edition Pharma-goss made reference to the Priceline Handicap at a Sydney race meeting.
This prompted a response from a pharmacist claiming the virtues of the Priceline Pharmacy chain.
It certainly was not intended to be a criticism of the Priceline model in pointing to the race meeting but rather the mode of advertising chosen for a health professional.
Pharma-Goss is firmly of the view that consumers should have a choice as to the range of services and product they obtain from a “pharmacy” and the marketplace will sort out what is working and what is not.
As the future unfolds may there be more models of practice that satisfy a consumer need or want in the way of pharmacists’ input to their knowledge on the quality use of medicines.
By the same token it should not be assumed that consumers all must have the body of knowledge that the pharmacy profession believe they should.
Just as there are some who will want a lot of information and may find it on the Internet so too there will be those that don’t want to know anything and are quite happy to obtain their prescription supplies over the Internet or at a pharmacy outlet that provides little or no counseling.
The real issue is whether the different models should be paid the same, as they are now – all $5.99 dispensing fee regardless of the level of service provided.
Then there is the addition of the Optional Additional Fee that amounts to a further $3.62 to the price of a non claimable PBS item.
When the charges are added for what the consumer pays it amount to $12.14 for an under the co-payment level PBS item.
The consumer (if they knew) could well ask what they get for the $12.14 fee charges that the pharmacy levies?
A fair question – and that is where the options for choice come in.
If it is a Chemist Warehouse then it does not mean there is a lower level of professional service and it could be that the consumer is provided with $12.14 value add to the supply even though the business may have a cheap image.
Image will be everything in the future when consumers decide where to get their prescriptions dispensed and a model that advertises through a race meeting program could well be saying =- “don’t gamble on your health – shop at Priceline”.
The message needs to be clear and just naming a race with the brand of the pharmacy franchise may not be enough to get the message across.
Send your subject suggestion to Pharma-Goss for comment.
Rollo Manning at firstname.lastname@example.org
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Pharma-goss With Rollo Manning
* THE OPTIONS FOR PHARMACIST IN COMMUNITY HEALTH