Printed From: i2P - Information To Pharmacists (http://archive.i2p.com.au/)

EDITORIAL

Issue: Issue 82: May 2009
Author: From the desk of the editor
URL: http://archive.i2p.com.au/?page=site/article&id=1293

Welcome to the May edition of i2P (Information to Pharmacists).
This month some of our writers are reflecting on some of the confusing events that have developed during the credit crisis and the lack of momentum and frustration on the professional front.
Could I suggest that you start with Barry Urquhart’s article “The Pain Threshold is Coming” where a number of financial and marketing strategies are discussed.
Painful, but necessary reading as we switch up into survival mode over the next three or more months.
Read this in conjunction with the article by Harvey Mackay  “Morale Busters vs Morale Boosters” for some good insights.
On the professional front we have an article “The Lessons from History” where it is postulated that pharmacy was very much a primary care force in at least two major pandemics of the past and wonders why there is such a nonsense about the debate as to whether pharmacy justifies being in primary care at all in the current pandemic activity.
Go figure?

John Dunlop has discovered that nobody knows what the health care role of a pharmacist is – even pharmacists themselves. This is a disturbing article, and although it is work done in New Zealand, we know that it equally applies in an Australian setting.
Loretta Marron in her article “Pharmacy Owners- Saints or Sinners” makes some observations that may need to be sincerely looked at. This writer is a very keen observer of pharmacies and pharmacists, because her medical condition brings her into frequent contact with the profession. Read with an objective mind and reflect if you fit any of the behaviour patterns observed.
Ken Stafford also has some thoughts on pharmacy in a primary care role. Read “Don’t you just hate being right at times?” to see what Ken brings to the debate.
There is also a Pharmedia comment on the current oncology dispute.
And in the interim, Rollo Manning has just delivered a conference paper titled Realising the impact of the PBS reforms on consumer demand for medicines and consumer choice”. He has also linked his PowerPoint file to his notes and this is a presentation that will give food for thought.

Some industry thoughts are presented by Neil Retallick, and he seems a bit introspective about the future. Read and see why.

Other health issues are tackled by Stephen Carbonara (S3 and Codeine OTC issues), and Rollo Manning (indigenous health).

On the Information Technology front we have a lead article by Pat Gallagher, a commentary by David More plus another article by Mark Nuenschwander about how health professionals work around workflow problems that could be alleviated with barcode technology and following on, Garry Boyd has an interesting article on pharmacy automation.

Harm minimisation is covered by Andrew Byrne through an article review and we have a bit of comic relief presented by Chris Wright about “Kevin 747”.

Plus all the usual press releases and medical feeds to keep you up to date.

A great read for the month of May, so enjoy.

Neil Johnston
May 2009

 

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